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June 1, 2010
Do You “Like” Me? Do You Really “Like” Me?
New post on Zavee Thinking from Ron Stack, COO, about false personas on social networks, and the potential impact on the value of social media marketing for small businesses.
Remember Sally Fields’ famous acceptance speech at the 1985 Oscars? “You
like me! You really like me!” But what if we didn’t mean it?
One of the recent changes to Facebook has been a great expansion of the “Like” concept which, among other things, replaces the “Fan” concept. Yelp and other social networks have followed suit. At least for now, Zavee is still inviting shoppers to become “Fans” of merchants they haven’t yet shopped at and not just “Like” them.
Read "Do You “Like” Me? Do You Really “Like” Me?" on Zavee Thinking.
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