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November 10, 2009
A Few Words About Word of Mouth
New post on Zavee Thinking from Ron Stack, COO, about effective word of mouth marketing (Part 1)
Since Zavee is a marketing platform for small and medium sized businesses, we think a lot about word of mouth (”WOM”) marketing. It’s a powerful and cost-effective tool, which makes it ideal for businesses that don’t have big marketing budgets. It’s also a natural fit for smaller businesses, whose owners inherently are closer to their customers than than in large enterprises. And with its focus on organically spreading a marketing message WOM encompasses (and perhaps even spawned) social media marketing – something else we think a lot about at Zavee. We aren’t the only ones thinking about WOM, of course. There is a WOM trade association, some major conferences, several blogs on the subject and more than a few books.
Read "A Few Words About Word of Mouth" on Zavee Thinking.
Read "A Few Words About Word of Mouth" on Zavee Thinking.
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