Posts Tagged ‘Patriots’

What Super Bowl Ads?

by on Wednesday, February 8th, 2012

Over the years I’ve generally been much more impressed by the quality of the Super Bowl spots than the quality of the game itself. I remember the Super Bowl pioneers, such as Master Lock’s famous Super Bowl spot, which was said to absorb the company’s entire TV budget for the year. But I don’t remember the game. I do remember the game when the E-Trade Baby first ran, because that was Super Bowl XLII, the first Giants-Patriots game. And then there was this, which said it all.

via Maxim34874 (Creative Commons)

But I do remember Sunday’s game, and not just because I’m a Giants fan (I actually grew up with the Jets). No, I remember Sunday’s game because it was one of the most exciting football games I’ve ever seen. Even my non-fan teenager was watching.

And with few exceptions, I don’t really remember the ads. I remember Matthew Broderick for Honda, a spot I really dislike (Ferris grew up to drive a Honda?) despite its 14 million YouTube views. I remember the Fiat Abarth spot, because it shows that good execution can sometimes overcome a predictable strategy. I remember a couple of others, including the user-created Chevy spot. But mostly, I remember the game.

And isn’t that how it should be?