I will be speaking tonight on a panel sponsored by the Broward County chapter of the International Council of Shopping Centers (ICSC). The ICSC is the world’s largest shopping center trade organization.
The topic for the evening is “Shopping Center Marketing and Networking Trends” and I will be speaking about how Zavee expands the reach of merchants’ word of mouth marketing, offers effective, affordable, easy-to-use loyalty tools, and provides actionable data about merchants’ customers and their purchasing behavior. More generally, I will be discussing how technology like the Zavee platform and the wide adoption of social media offer local merchants effective and affordable new ways to build their business.
Also on the panel will be several shopping center professionals plus a representative of Living Social. One of the points I intend to make is that Zavee’s social loyalty platform combines the social media tools that have helped Living Social and Groupon grow so quickly with the core loyalty marketing strategy of building long term value creating relationships between merchants and their customers. This gives merchants the best of both worlds: social shopping that builds loyalty as well as traffic.
The seminar is today at 5pm at the Hard Rock in Hollywood. If your business is in a strip center, why not call your landlord and suggest that they attend. What they learn can help them market better – and that can help you.